A forgotten exercise that can unlock Eureka! moments.
great post! Quick question, RTBs are understood as products?
With the Stripe example, I got that impression, but the name RTB left me wondering.
Is RTB a common phrase?
RTBs is a very technical term in product marketing practice.
A better way of explaining it is "proof points"
I think for the future I'll reference it as proof points.
So the RTB or the PP are the tangible things the company has done to demonstrate their commitment to the upper levels? Kinda like "proof of work"
I'll explain:
when hear RTB or PP, my mind goes to arguments that build trust. My automatic assumption would be metrics, success stories, testimonials, etc
But you seem to suggest that what the company has released is the strongest proof of their coherence. Did I understand this correctly?
Quite intriguing, in a good way
Yes, you got it!
If we look at the narrative pyramid of a massive tech co like Atlassian, then the PP would be the various products.
If we look at the narrative pyramids of those products, then the PP would be product features.
and so on.
Excellent! Thank you for further clarifying this
great post! Quick question, RTBs are understood as products?
With the Stripe example, I got that impression, but the name RTB left me wondering.
Is RTB a common phrase?
RTBs is a very technical term in product marketing practice.
A better way of explaining it is "proof points"
I think for the future I'll reference it as proof points.
So the RTB or the PP are the tangible things the company has done to demonstrate their commitment to the upper levels? Kinda like "proof of work"
I'll explain:
when hear RTB or PP, my mind goes to arguments that build trust. My automatic assumption would be metrics, success stories, testimonials, etc
But you seem to suggest that what the company has released is the strongest proof of their coherence. Did I understand this correctly?
Quite intriguing, in a good way
Yes, you got it!
If we look at the narrative pyramid of a massive tech co like Atlassian, then the PP would be the various products.
If we look at the narrative pyramids of those products, then the PP would be product features.
and so on.
Excellent! Thank you for further clarifying this